Not only is Death a harsh word but referring to a mental disorder like Schizophrenia to social media is out there. I do get the point that two personalities one that is outside of work and one that is work professional is disappearing because social media provides live, realtime information all the time!
I chapter 6 two other topics stood out. Being who you are verse being well rounded watch what you post on Social Media and at all costs, don't post with emotion.
I would always prefer myself to be well rounded any day then only utilizing my core strengths. There is most defiantly something to be said that first impression that is authentic is much more successful then acting out a role. When this is discussed in the marketing world, 30-second commercials or 140-charters is all that is available. This means being the best at what you do or know is better than trying to be the best at everything.
Don't Post With Emotion!
Sharing you emotion on FB, Twitter or any other Social Media medium is a terrible thing to do. I agree with the stance Mack Brown(Head Football Coach for Texas) did by kicking the lineman that posted a racist update to Face Book. The term Calm Down first or wait a day or so always works better.
It truly is an insane social media world we live in today. "companies spending hundreds of thousands of dollars on background investigations prior to paying a young college kid millions of dollars. This progression into social media subterfuge only makes sense for them. Just like a regular employer, what they are looking for is anything that could be viewed as detrimental. In some instances they have seen drug posts and gambling items on the college player's profile."
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