Why Social Sharing is #Important for #Business

Using social media as a means to build your business is a must in today’s digital world. Social sharing and network building can bring some unexpected surprises your way. A company can gain a great bit of recognition by posting links, a great sales pitch,

and making their brand a household name. Social media is about interactions. Conducting online social media searches for product information is also performed by consumers on a regular basis. Alexa, a web traffic ranking company, ranks YouTube, Twitter, Facebook, and LinkedIn among the most visited social media sites.

As social media sites continue to grow in popularity, business owners are forced to look at the facts: they need to get on board with social media, or risk being left behind. “Building your personal brand” is one of the main reasons to join social media sites. Obviously, social media is a great way to build a brand. It allows you to add positively to your company’s reputation. Employees should also add in on this. If you look good, your company does too. A personal brand sets you apart for any future endeavors you may pursue.

To build your company’s social media buzz, you need not stay on LinkedIn, Facebook, or Twitter for hours at a time. You could just make note of when you feel more individual are active on social channels. Using one or two social media sites effectively is better than trying to use too many poorly. Using the sites on a routine and regular basis are a must to gain dedicated followers. Ultimately, Facebook and LinkedIn are the best for business connections. They best way to spread the word is to post the ad and share it on other people’s profiles.

Besides selling their brand, businesses can use social media for other purposes. Both large and small businesses use Facebook when they are considering hiring potential employees. They use this technique so they can see if they are hiring the right person for the business. One bad picture on your profile can destroy your chances for being hired.

Social media is a great way to market your business nationally instead of just locally. A downfall to marketing on the popular social media sites is age. These sites tend to market more towards a younger population. This age group consists of teens and young adults. When you begin your marketing endeavors, make sure you start up any conversation about the new company focusing on the popular item the company has to offer. Since you are marketing nationally, make sure there is a flexible schedule of when you can be reached due to the different time zones. Also, visual aids of the product helps enhance with buying or selling.

Social media is a great icebreaker for sales. Companies and even their employees can use social media to connect to prospective clients and build a database. If the company notices that someone they are following posts for a request of a recommendation, the company then assists the person by sending them information in their search. By doing this, the company is building a relationship with a potential client. This can also lead the company to a third party. The client will remember the help they received and may follow up with someone from the company. The following link directs you to a Bizjournal hosted video (Blogger seems to only embed youtube video or files) for a further understanding:

http://www.bizjournals.com/how-to/video/9jZm9jMzr558CpBEk-XyJ0CXTl1ZNz5q

The article used for this blog is found at:

http://www.business.com/blog/social-sharing-important-business/

Written by Group 2: