Over the last few years, like a large percent of the
population, I too have become immersed in social commerce and that is why I can
relate to chapter five of Qualman’s Socialnomics. People want to feel like they
belong, have a sense of community, and social media gives them that. This sense
of belonging now plays into every aspect of social media, especially what
products we buy and services we choose to use.
I love using peer recommendations to make choosing
my purchases easier and maintain the best cost and obtain the best quality. That’s why peer recommendations,
be they from Facebook, Twitter, Yelp, etc., are great, by making social
commerce a painless, time saving way to choose products that fit your life. A
painless process for the consumer, however, may not be painless for companies
who produce what consumers see as inferior products. Companies who can’t meet
social commerce standards through peer
and community recommendations reviewed positively among the social media
community of selling superior quality products and all in a timely manner at
low cost will find their life span very short. The good thing about this is
that in your search for products and services will not only be at the tip of
your fingers but it makes it very easy to choose from the cream of the product
crop. Who doesn’t want quality?
Where is this social commerce revolution going to
lead us? I see it leading to growth in
employment in on-line order processing, with headsets, desks, and warehouses
where products are promptly packaged and shipped by those efficient in expediting.
Shipping companies and mail carriers will benefit too, by transferring all
those purchases to the consumer. Hummm, can the environment benefit too? No
more driving all over town days in row searching for products and services.
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