Sunday, October 27, 2013

People Really Do Matter!

While reading Chapter 5 it made me think about my own life. The chapter talks about caring what your neighbor thinks over google. I agree with this statement. I think we know that the Internet is just a click away but we care what others think about something more. I was reading about how the couple in the book was shopping for a new vehicle and how they wanted to hear what people had to say about it. I know I do a lot of research before buying a car and want to know as much information about something before I buy it. We do this with most big purchases in our life. We even ask friends or hear by word of mouth what others think even down to the computer we buy. 

Advertisement is all around us but we want to know the truth from real everyday people. It's as if we feel the Internet is lying to us or feeding our minds with something they want us to believe. We need the assurance of the common man or woman to make us feel better about something we are interested in. 

I as a parent have been curious about the same things in life when it comes to a new large purchase. It's as if the story was about me. My wife recently has tried to convince me that a minivan would be the way to go. I told her we only have one kid and we have plenty of room between the two vehicles we own. Maybe something inside of me is telling me that if I buy a minivan that it's all down hill from there or maybe something inside of me wants a bit more of a manly vehicle. Anyways, at the end of the day we are all human and that is whom we need to hear from. We were created for human connections and still today it is something desired from us all.

1 comment:

  1. I don't even think peer associations can be strong enough to promote the purchase of a minivan among dads,lol, moms yes, dads no. I have a COMM course in Persuasion this semester also. It brings up theories of persuasion and how marketers and advertisers use them to influence purchases. Social Commerce has affected marketing and advertising in a big way too. It's no longer the advertisement posted on the billboard, store window, or in lights in Time Square. Now it's the post on FB sent by a company or a peer, or the tiny ad that pops up in the corner. Marketers are now going to constantly monitor social media sites to get their information, and they have an abundance at their disposal.

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