Companies using Social Media - Does and Don'ts

It's intriguing how companies manage their image today wired to social media.  The best effort to search the web for bad  publicity and try to correct the poison by enlighten the consumers with false positive information will never work. The reading for

"Socialnomics: How Social Media Transforms the Way We Live and Do Business, 2nd Edition, Chapter 2"

labels these as poor companies but I don't completely agree. There is something to be said about managing the image for a company or a specific leader in a company with inflated information to jazz up excitement.  I don't consider this a fabrication more like a bending of what is reality. However, companies that face the issues head first can more credibility in the long term.
(1.)


"Chobani yogurt recall: More illnesses reported to FDA" (2.)

So my wife have been working on an recall issue with Chobani and this is a company that need to use social media to gain back credibility of the consumers.  This has been a terrible experience for her.  She has tried call the company for days only to hear a busy signal. After doing a little research online, she found email contact information to file a complaint and issue refund coupons. Numerous emails and a weeks before responding, Chobani responded with a shady email and a refund coupons.  If Chobani would have been wired on social media, the experience would have been much more satisfying for both parties.
Social Media Does and Don'ts are important in this day in age. Managing you online profile and credibility is extremely important as not only a user but for companies that care about what people are saying.

1. Whats the big campaign idea (n.d.). Retrieved September 16, 2013, from marketoonist.com, http://www.marketoonist.com
2. Chobani yogurt recall: More illnesses reported to FDA (n.d.). Retrieved September 16, 2013, from oregonlive.com, http://www.oregonlive.com/health/index.ssf/2013/09/chobani_yogurt_recall_more_ill.html