Taking the cue from politics.

Chapter 4 of Socialnomics brings up some great thinking points.  How can businesses learn from political social media trends and use data crawling to zero in on the target audience? 

One of the single most important take-always from Qualman is the importance of branding.  In order to have any sense of fidelity with all of the data on the internet is to start with a truly unique product name.  For business, tons of time and resources are expended in attempting to come up with a product name that is unique and applicable.    When you look at the branding of President Barak Obama during his first presidential campaign data miners looked for what trended best based on public search data.  Obama is typically not associated with any other person that I can think of other than the president.  Sure, there are others out there, but most people’s first association with Obama is the president himself.  Obviously, a person’s name isn’t really from a brand awareness perspective (actors, authors and musicians are the exception). 

Today’s modern advertising campaigns need to be forward looking.  How does one develop a unique product and name, then how is that leveraged in social media?