A Mobile Heartbeat

This video was very effective but I do question the statement that there are more phones then there are people in the world.  While I do believe this is true it may not be entirely relevant.  It is important to remember that correlation is not causation.  We can draw conclusions but it doesn’t make it fact, more like a theory or assumption.  The overall message is that there are a lot of people in the world and a lot of them are using phones.  But there are so many other factors to this idea.  My father owns a construction company.  He has 50 mobile phones for the company.  He is only one person (1:50).  While he owns 50 phones not all of them are smart phones.  Which are the phones that are required to access this information described in the video.  Some people have a personal phone and a work phone (1:2).

The video did provide a lot of information, and I agree with the message as a generalization that if you don’t have a pulse on mobile, your company will not grow or possibly survive. However, I think the degree of survival  (not having a pulse) depends on the type on industry you are in.  While I work for a commercial construction company many of the attributes of going mobile will not benefit us.  Because we are a commercial company, mobile coupons do not apply to our industry being that we do not offer coupons or promotions in any way now, nor will we ever. But I do see many companies that could use this; our industry would be an exception (unless it was residential).  However, this is only one aspect of many parts of going mobile.

Making our company mobile would be helpful in allowing our company information and our website to be more accessible. I do think a QR code will also be beneficial to in order to pull together all our social media information (Twitter, Linked In, Facebook page, company website) together in one place, while scanning the code the client or viewer easy quickly directed to our information.

Overall the message in the video seems to put out a very strong message that if you don’t apply the mobile aspect to your company that it will not have a “pulse” for long.  While I agree with a lot of what they are saying in regards to if your company doesn’t use some of this more modern technology, which is being used often, then your competitor will and the company could miss out on potential clients.  I think the reality is that it all really depends on the industry need for this.