Mobile Coupons!

 

 

I found that the most interesting point in the video was the redemption of mobile Coupons.  I realize that more things have moved onto a mobile platform, but hadn’t realized mobile coupons had become so strong in the mobile society.  Living in a mobile society can only mean one thing, instant access and that includes coupons as well.  The article pointed out that mobile coupons have outpaced print coupons by 10x fold!  This can have a huge impact on a business and lead to more customer if they can gain a presence through potential customers looking through mobile coupons.  The fight for future business success in a mobile society will be the ability of that business to react in this environment to the demands of the customer’s mobile activity.  A business can gain a leg up, especially a small localized business if they can increase customer awareness of themselves in the mobile society.  A coupon is a great way to entice people to visit your business, and then it’s up to your business’s product and service to keep them coming back.  In the current era of this mobile society, it’s the businesses that respond to the demand of the potential customers in this mobile society that will get their fair share of the business that’s available in the market!