More people own a mobile than own a toothbrush? Really? That’s surprising and disturbing.
70% of mobile searches lead to action in one hour – it takes
one month on desktops; that sounds logical to me. If I’m searching for
something on my phone – it usually means I’m away from home and need to find
something quick. On average it takes 90
minutes to respond to email – it’s only 90 seconds for texting. Texting
is a great invention – except of course when people decide to text while
driving :-/
Society depends on mobile devices for everyday functions –
they are no longer just cell phones, we text, email, surf the web, take and
share pictures, keep up with social media, and have literally millions of games
and apps to download. Although the You
Tube video on this topic shows only a small percentage of businesses going “mobile”
– I believe it is just a matter of time before that number grows exponentially.
Businesses will need to adapt to today’s
technology to keep society’s attention. Mobile devices are almost always within reach
and always on – this gives businesses a huge opportunity to reach
customers. Mobile advertising is ideal
for an immediate response. An ad on a mobile device affords an opportunity to
not only advertise, but it provides a convenient way for the customer to directly
contact the company, with just a single tap.
Image from: www.globalnerdy.com
I have to admit that I found it disturbing that more people had cell phones than have toothbrushes also!
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